The Award-Winning Expertise You Need To Take Your Marketing Further.
An Empowered Customer Service Experience
We believe the value of working with our team is as much in our knowledge of knowing the right questions to ask as it is in our having the right answers. Our team members are empowered to make decisions in the best interest of our customers, using the vast resources at their disposal.
By taking a consultative approach, our in-house experts get to know you, your industry, and your business from the start.
The result? A truly personalized approach that makes your brand stand out among the rest.
We Take The Worry Out Of Your Project
Aimed at making your brand stand out, we make your day-to-day marketing communications less complicated. We take the time to understand your business, your company model, and your target market. Our team is available throughout every step of the project, and we value your feedback as an integral component of success.
“Above and beyond” is our threshold for a job well done.
By maintaining our expertise in commercial printing, custom and catalog packaging, direct mail, digital printing, fulfillment, promotional products, eCommerce, and creative & design, our team can help you build your brand, ensure its consistency, and maximize brand integrity by helping you cover all your bases from the start.
Your Mission. Our Process. Your Success.
While every project is assessed and scoped out for the unique campaign it is, we implement tried and true processes that provide clear guidance along the way. This approach not only helps our team thrive, it helps you better understand the journey and visualize success.
All of our services and solutions are coordinated by our in-house teams spread across the Safeguard network. We prioritize sustainability in printing and eco-friendly solutions wherever possible.
View a step-by-step of our processes below.
Listening to your needs is a key element in delivering printed collateral that meets – and exceeds – expectations. To deliver eye-catching materials, we seek to understand your brand and message, the scope of the project, and any concerns you may have about the piece.
We study the project, developing a deeper understanding of the goal of the printed material, the target audience, the intended product use, and your expectations.
Using our understanding of the project and your goals, we develop and present options and recommendations. We reconfirm the timeline and provide samples of paper, colors, or coatings so you can see, touch, and feel various options to select the best fit for your project.
Throughout the project, we strive to deliver upon every detail and create the quality, eye-catching materials that get your brand noticed. We make sure we’re available to you at each step of the journey, and we always communicate promptly.
Our first step in delivering a successful direct mail campaign begins with learning about your campaign goals, developing the scope and timeline of the project, identifying the target audience, and discussing any concerns or pain points you may be experiencing.
Next, we review our findings to ensure we have a clear understanding of the campaign requirements and your goals; then we make recommendations for driving responses and minimizing postage rates.
We believe in keeping you informed. Throughout the project, we provide status updates and reports to reassure you and keep you in-the-know – eliminating any unexpected surprises.
For us, delivering your campaign to the target audience and providing postal reporting doesn’t mean the project is complete. Rather, once a campaign has been mailed, we evaluate the steps of the project to identify what worked well and where the strategy can be improved. Then we conduct project post-mortems with you for future success.
Selecting appropriate corporate branded items is much more than just
purchasing a number of items to fit within a budget. To us, it’s also about gaining an understanding of your brand and corporate culture, who your target audience is, the purpose or function for the items, and cultural nuances that may need to be considered.
Our next step is to apply our industry knowledge and product insights – along with the information from our discovery process – to our research to identify the items that will evoke a positive emotion and leave a lasting favorable impression.
Once we’ve identified the appropriate merchandise, we provide product
recommendations. Our team will then storyboard the concepts to provide a virtual look so we’re able to determine your likes and dislikes.
We believe you should touch and feel your merchandise before making a final selection. We provide samples of favorite items, and we show how the brand will be represented with stitch-outs or pre-production proofs.
Our goal, throughout each project, is to deliver. From timelines to client expectations and the promises we make, we stick to our word. We make sure we’re available to you throughout the project and we always communicate promptly.
A kick-off meeting is our first step in developing an eCommerce site. During this meeting, we will meet with your team to discuss your branding guidelines, your goals for the site, and any specific functionality needs.
After the kick-off meeting, our team develops a strategy and project timeline for building the custom, secure, user-friendly eCommerce site.
The next step is the actual building of the site: design the site skin using your branding, build the functionality required, create the items, and establish user groups.
During the build process, the site and the items are tested by our team to verify and confirm accuracy. Once our Quality Control processes are complete, we meet with your team to review the site and provide access credentials so your team can perform your Quality Assurance audit.
After all Quality Control and Assurance tests have been completed, we work with your team to create a site user guide and to coordinate the go-live.
An Award-Winning History
Throughout our decades of business, we’re proud to have been honored and recognized for our dedication to excellence.
The Premier Print Award
The Printing Industries of America’s Premier Print Award recognizes the highest quality printed pieces in various categories from around the world. The award classifications are a Certificate of Merit, an Award of Recognition, and the Best of Category, which is the highest honor and is referred to as “The Benny.” Receiving an award in this competition shows our customers and prospects that our company produces some of the finest print in the world.
The Print and Graphic Communications Association’s Neographics Award is one of the nation’s largest regional graphic communications contests. This contest is dedicated to recognizing and rewarding quality and service provided by the graphic communications, packaging, and converting industries.
A Global Reach With Attention-To-Detail
After 30+ years in business, Safeguard by Innovative became a member of the Safeguard franchise system, owned by the Deluxe Corporation. As part of the Safeguard franchise system, we are able to leverage the resources and capabilities of a large corporation, while still handling each project with a personalized approach.
What Our Clients Are Saying
“A quick note to say what an outstanding job your team has done and continues to do for us. Our customer service rep is one of the best I have encountered as far as the quality and timeliness of his work. His follow through is exceptional! I know I can always count on him and Innovative to come through for us. Thank you!”
“It has been a great pleasure working with you for all of these years. Your professionalism, attention to detail, and hard work made me look VERY good for a lot of years. Very few people here realize it, but your value to our company is immeasurable through the pride you take in the product Innovative delivers…Thanks for everything.”
“You’re wonderful. We really appreciate the hard work, attention to detail, and serious hustle.”
“I just wanted to reach out and give Mike and your entire team the recognition on the great work they have been doing throughout this crazy year. Mike has been simply amazing with all of the requests coming in, reports being pulled, quick responses to emails, and all of the mailings going out. Me and my team really appreciate all of the hard work you guys are putting in over there.”
“I am very glad to be working with you and your team for our gala this year. Gives me peace of mind.”
“I want to make sure you know that Daniela has been amazing. I have never worked with anybody like her before. She is responsive, organized, willing to jump on any calls with me, go over mailings, and other things she does for us, and always, always, is able to deliver everything that we need. She is always trying to find ways to resolve any issues we may have, or improve our processes.”
“I’m so used to curt responses from printers that it’s almost shocking to get clear and super-helpful responses. Thank you for that.”